Globalization and Culture Essay Example | Topics and Well Written Essays - 500 words

Globalization and Culture - Essay Example It is feared that as globalization spreads, it will obliterate local cultures everywhere by homogenizing societies across the globe. In fact, this is probably the only point on which most countries, except America, agree. The French, the Germans, even the British, have problems accepting American cultural penetration that globalization entails. The loyal international clientele, cutting across segments of class, society and population, of big American multinationals such as Coca-Cola is evidence of the immense power of corporations to spread a global consumer culture. Expanding the geographic footprint of any business in the era of globalization is not at all a perilous and costly job as it has been in the past. To remain competitive in today's scenario aggressive measures should be implemented to expand business. Through globalization businesses are able to meet demands on the international market easier than ever. Through this phenomenon they are better able to gain market share, u tilize their natural resources and provide competition to competitors for the benefit for consumers. Impacts of globalization on international businesses include; natural advantages, trade opportunities and outsourcing and procurement opportunities.